The Fund increased interaction.
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On demand publication capabilities kept members updated on time-sensitive matters.
Challenge
The Fund, a service created to help real estate attorneys protect and inform the public, needed a way to keep members up to date on time-sensitive matters pertaining to Florida's real estate market.
Solution
Soloflight created an e-newsletter campaign that discusses top level concerns and drives recipients to an online publication for more articles and information. To fully engage readers, we utilized a magazine-style design with features, departments and clear, and concise.
Results
The e-newsletters and online publication allow The Fund to effectively report on current and relevant real estate information. The content management system that supports the site also allows The Fund to update and create relevant publications as needed.
