Portofino
Soloflight is a design and communications agency.
We creatively engage untapped markets based on the principle of talking with your audience, not at them. We get to know everything we can about your business, your customers and your competitors. Then, we use what we've learned to deliver projects with impact. At the right time and in the right way. That means you don't get just a brochure, magazine, website or ad. You'll get something meaningful to customers and, eventually, your bottom line.
CHALLENGE
AutoTrader.com, the #1 auto marketplace in the country, needed a publication that celebrated its dedication to community service in 2007 and inspired continued volunteerism in 2008.
SOLUTION
Soloflight developed a 28-page book around the theme of "It All Adds Up." Our goal: tell how the cumulative volunteering efforts of employees positively impacted individuals and communities in 2007. The unconventionally designed book was die cut, bound and served as two books in one. The upper book had the look and feel of an annual report, while the lower book stressed the importance of volunteering, reinforced the beliefs of current volunteers, and urged non-volunteers to get involved. The lower book, once separated from the upper book, also served as a tool for employees to record and track volunteer opportunities throughout the year.
RESULTS
The AutoTrader.com Community Relations report was well received by employees and community organizations. By showing the benefit to the community, and how fun it is to work together, the report sparked conversation and inspired greater involvement.