NetBank clicked with shareholders.
Annual report made sense of recent acquisition strategy.
CHALLENGE
NetBank, the world's largest Internet bank, wanted to convince shareholders that recent, seemingly random acquisitions were strategic moves to build a bigger, better NetBank.
SOLUTION
Soloflight produced an annual report that communicated NetBank's overall strategy to its shareholders. Using the thematic approach "When It Clicks," we alluded to NetBank's technology background and the philosophy behind the execution of its new direction, making
a complicated company structure more readily understandable.
RESULTS
The annual report, distributed to both shareholders and analysts, succeeded at building confidence in Netbank's strategy.
