Murphy's Popcorn made it pop.
CHALLENGE
Murphy's Popcorn Store, an upstart retail operation, needed an engaging brand that could be extended across all marketing channels, their packaging and their store environment.
SOLUTION
Soloflight developed a brand identity that felt sophisticated, while still remaining fun and approachable. We achieved this by
using typographic texture and illustrations to create an unconventional brand experience that set Murphy's apart in the gourmet food market. By
developing new approaches in packaging and signage to entice customers, as well as contributing to the interior design of the store, Soloflight
ensured that the atmosphere of Murphy's Popcorn Store reflected the brand and promised a delightfully unique customer experience.
RESULTS
Murphy's retail business was so successful, they asked us to develop a website that would expand their reach through online sales.
