Manheim drove momentum.
Cohesive publication design made it easier — and faster — to communicate with disparate audiences.
Challenge
Manheim Auto Auction, the largest auto auction in the United States, required a consistent branding system for their internal and external magazines, electronic newsletters and other communication vehicles.
Solution
Before beginning the design process, Soloflight explored the target audiences and communication objectives to ensure we provided visually-compelling concepts that met both functional and strategic needs. Letting our findings guide us, we created a uniform and easily-recognizable branding system that made Manheim's communications more relevant and readable. Components of our branding system included a new color and font palette, as well as mastheads and publication templates that could be used across all communications.
Results
The new branding system unified Manheim's communications and ensured the company had a singular voice and visual approach to connecting with their diverse audiences.
