Laneventure inspired living outdoors.
Custom publication raised consumer awareness and sales.
CHALLENGE
Laneventure, a large furniture manufacturer, needed a tool to increase sales and position them as a leader in fine outdoor furnishings.
SOLUTION
Soloflight created Living Outdoors magazine, a 40-page custom publication built around relevant content, namely ideas for making the most of outdoor spaces. Its photography and articles illustrated ways to reflect personal style through furniture customization, outdoor entertaining and accessories. As a result, we didn't just create a sales vehicle, we developed something that connected with customer desires.
RESULT
Living Outdoors helped build relationships with retailers by offering them a tool to sell Laneventure products more easily. The custom publication, now in its second year, has also helped inform customers' buying decisions and boost sales.
