The Georgia Women's Business Council
promoted itself.
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Rebranding effort helped membership and corporate
partnerships grow.
CHALLENGE
The Georgia Women's Business Council (GWBC), a non-profit organization that promotes certified women-owned businesses, needed help creating a brand that successfully reflected its impact, diversity and presence.
SOLUTION
Soloflight worked with GWBC to create a cohesive brand that introduced simplified typography, distinctive iconography and a fresh color palette. By consistently applying these elements to GWBC's communications — such as their stationery, website, presentation materials and events — we unified a multitude of programs and re-introduced GWBC as an influential, connected organization.
RESULTS
The revived visual identity positioned GWBC to grow its membership base and its corporate partnerships.
