Georgia-Pacific cleans up the office.
Campaign creates a community of clean hand crusaders.
CHALLENGE
Georgia-Pacific Commercial Towel Division wanted to create a social campaign to position GP as an authority on improving hygiene. The objective was to create awareness about health and well being among the target audience.
SOLUTION
Soloflight created a campaign website that helped build awareness of an escalating hygiene problem and spread a newsworthy clean hands mantra across North America.
RESULTS
The website inspired audiences to motivate change in others' behavior. We used humorous images that depicted situations where people should have washed their hands. These light-hearted images created engagement, and once we had their attention, we shared hand washing facts, a fun email-a-friend campaign and humorous, downloadable posters.
