Children's Healthcare brought stories to life.
Custom publication raised awareness by 23%.
CHALLENGE
Children's Healthcare of Atlanta needed a custom publication to continually update pediatricians on new advancements and reinforced Children's current leadership position in specialty and exploratory technology.
SOLUTION
Soloflight produced a piece that was more like a national magazine than a medical journal. The appropriately titled peds was specifically designed to help doctors quickly find relevant information about Children's innovative services and medical breakthroughs. Distributed nationwide, peds has solidified Children's reputation within the medical community as a referral worthy hospital able to meet physician and patient needs.
RESULTS
Since creating peds in 2004, name recognition of Children's is up 23%. Plus, dialogue between physicians and the hospital has
increased. Most recently, peds became a tool to support physicians receiving continuing medical education, confirming our ability to provide
relevant content and design to targeted audiences.
