Creative Growth Group grew its appeal.
Rebranding effort for annual event increased involvement.
CHALLENGE
Creative Growth Group (CGG), an association that helps professional service firms attract and develop clients, wanted to update the brand for their annual Client Advisor Awards (CAA). Specifically, they wanted something that better reflected the collaboration, creativity and credibility that defined the organization and event.
SOLUTION
Soloflight began the process by identifying all existing and desired marketing avenues for the CAA event. We then reworked all elements into a cohesive brand featuring impactful iconography, a bold color palette and well-organized information. Producing a breadth of work that was polished and dramatic, we were able to unify the CAA brand with the CGG's brand.
RESULTS
The alignment of the CAA brand with the CGG brand created public awareness of the organization's mission and the event, where participation has increased annually since the re-branding occurred.
