ASI informed clients who they are.
Customizable marketing materials allow message to be tailored — for each recipient.
CHALLENGE
American Safety Insurance (ASI) offers a variety of alternative risk transfer solutions for tough-to-place accounts. ASI needed to develop a better way to communicate who they are and what they do for their clients. They felt their brand was outdated and inconsistent amongst market sectors.
SOLUTION
Soloflight partnered with ASI to create a customizable marketing kit that is not only versatile, but also develops an encompassing, coherent corporate brand. The multipurpose, adaptable folder we created includes an overview piece to pique the interest of the general audience, while individualized sell sheets speak to specific insurance sectors.
RESULTS
The marketing materials were so well received by internal and external audiences that ASI has decided to extend the brand look across other marketing materials such as website, annual report and ad campaign.
