The Arthritis Foundation took a step forward.
Rebranding efforts better tied the non-profit to its charity event.
CHALLENGE
The Arthritis Foundation wanted a recognizable brand for their Let's Move Together campaign - one that could engage both internal and external audiences to talk about arthritis and participate in the Arthritis Walk.
SOLUTION
Because the previous brand was viewed by the client as dated and complicated, Soloflight developed a brand that was simple and clean. By prominently utilizing a shoelace in the logo design, the new brand immediately had a connection to the walk.
RESULTS
Our client at the Arthritis Foundation received rave reviews regarding the new logo, so much so that other internal programs adopted it.
