Aon gave readers a 360 degree view.
Custom publication became so popular, clients ask to be featured in it.
CHALLENGE
Aon, a Fortune 500 risk management firm, wanted its twice-yearly publication — which also served as an informative sales piece — refreshed in a way that increased awareness of the company's offerings among its prospects.
SOLUTION
Soloflight explored new content and visual treatments that would make 360° more engaging for readers. We improved the photography style, reconsidered fonts, redesigned layouts, aggregated content into features and presented highly-complex information through easy-to-understand charts. As a result, Soloflight created a tool that told the story in a way that clearly conveyed the benefits to Aon's audience.
RESULTS
Soloflight received overwhelmingly positive feedback from Aon employees worldwide. More than ever, the Aon sales team began to leverage the publication with their target audiences. To meet this demand, the publication run was increased from 8,000 to 14,000 copies. There was also an increase in clients requesting to be featured as case studies.
