AmSouth put people first.
Annual report built around personal relationships helped create one with investors.
CHALLENGE
AmSouth, a regional bank in the Southeast, wanted to use their annual report to illustrate to investors how they cultivate relationships with customers.
SOLUTION
To leverage AmSouth's reputation as "the relationship people," Soloflight developed a visual approach that highlighted specific cases of exceptional service through people-focused photography. Photos of AmSouth employees interacting with customers were prominently featured, while smaller, "behind-the-scenes" photos were scattered throughout so investors could get to know the employees.
RESULTS
Perfectly aligned with the brand strategy of being "the relationship people," the annual report convinced investors that AmSouth was committed to the philosophy behind their slogan.
