The American Kidney Foundation walked towards the future.
Rebranding efforts created a strong community movement.
Challenge
Because it depends heavily on donations and volunteer participation, The American Kidney Foundation felt the need to revitalize its brand to create a stronger connection to the public.
Solution
Soloflight produced marketing materials that connect both emotionally and visually to the community through clever imagery and honest, heart-felt messaging. The Steps That Count charity event was rebranded to better connect with the Walk to Help theme.
Results
The American Kidney Foundation materials were such a hit with the headquarters that the new branding was rolled out to other affiliates.
